Embracing Sustainability: The New Frontier in Brand Strategy
In the realm of brand strategy, sustainability is no longer a niche approach but a fundamental aspect of business innovation. A powerful exa
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Your brand will prosper
Prosperiam delivers outcomes, excellence & prosperity for your brand.
We know why you’re here
Your business isn’t reaching your dream audiences because you simply don’t have time to research marketing or brand strategy, or you don’t know how to manage Facebook ads or how to grow brands effectively. And why should you? You’ve got a business to run.
We can make all things brand easier for you - so much easier. Let us show you.
Our why
We help brands and people prosper through meaningful connections to
their customers and communities.
Who we work with
We’ve helped hundreds of clients achieve great things for their brands - in Australia and across the globe. Our clients run everything from small and family businesses to medium and large enterprises and international organisations.
“Achieved the best possible outcome. Once Prosperiam is part of your team, you will wonder how you managed without them.”
We stand for:
Authenticity: We’re about genuine connections between your brand, your customers and the community.
Creativity: Our hearts light up through creativity. We thrive on finding creative solutions to our clients' challenges.
Tenacity: Once you have us on board, you have all of us. And we won’t let go of the challenges thrown our way until we have a solution.
Integrity: We’re honest with our clients, suppliers and each other.
Boldness: We ask the questions other people are too afraid to ask.
About
Meet Our Founder
Jana Wilkes is a seasoned marketing professional, brand strategist, copywriter and actor with a passion for helping businesses thrive. She's also a lover of Oodle dogs, music, theatre, food, cooking and entertaining (all forms!).
With a background in economics and market research, Jana brings a unique perspective to the table. Her expertise lies in crafting compelling brand stories and developing effective marketing strategies.
Whether it's launching a new product or repositioning a brand, Jana's strategic thinking and creative approach deliver results. Get to know Jana and the Prosperiam team to discover how they can help your business grow.
Photographer: Jen Yeuroukis
A brief history
Jana Wilkes is a brand strategist and a straight-shooting one at that. In a previous life, Jana worked as an economist and market researcher for the Australian Federal Government. Ever wish you knew more about the introduction of ethanol to Australia? Jana can enlighten you. This gave Jana a real thirst for insights and understanding her clients’ why. In fact Jana’s life motto (borrowed from master acting coach, Howard Fine), is ‘Start with why - the how takes care of itself!’ Jana’s quest for why led her to study everything from a Bachelor of Business majoring in Marketing and Management to courses on Writing for Television and Strategic Planning Principles. With more than two decades under her belt at international blue chip branding agencies, Jana has led hundreds of campaigns for well-known, multifaceted brands. A master negotiator, Jana likes to make things happen. When told ‘no’, she’ll find a way - especially if it’s in the interests of her clients. Jana’s motto, instilled by her stepfather is, Where there’s a will, there’s a way. For instance, there’s the time she convinced 52 commuters to conduct the Melbourne Symphony Orchestra (MSO) at Southern Cross Station. (Jana doesn’t like to brag, but we can tell you this campaign trended number 1 on Twitter, gained national news coverage and exceeded MSO season ticket sales by 110% - no small feat). Jana wishes her tenacity for excellent client outcomes transferred to her piano and ukulele learning abilities (spoiler alert: it hasn’t). Jana is proud as punch to work with clients from a range of industries such as medical, health, finance, aged care, wellness, consumer products, technology, real estate, and design. She launched her own branding agency in 2018, bringing together fellow ex-agency people who share the same passions and values that she does. Her agency’s edge? Prosperiam offers clients all the unique ideas, insights and excellence you’d expect from a large branding agency, with the flexibility and thriftiness of a small business. When she’s not busy helping her wonderful clients, Jana can be found being a loving step-mum, hanging with her dogs Ziggy Stardust Spoodle and Frankie Ann Poo, cooking up a storm, or throwing herself headfirst into the arts.
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