Jana WilkesFeb 72 minEmbracing Sustainability: The New Frontier in Brand StrategyIn the realm of brand strategy, sustainability is no longer a niche approach but a fundamental aspect of business innovation. A powerful exa
Jana WilkesJan 312 minThe Unseen Maestros of Branding:"Wait, so what exactly do you do?" It's a question I get asked a lot, often followed by a slightly confused nod when I say, "I'm a brand...
Jana WilkesNov 30, 20232 minThe content conundrum Once upon a time, Australian media personality and all-round nice gal, Deborah Hutton had me over to her house for a yarn. As lovely as...
Jana WilkesNov 30, 20232 minThat one thing - how to pinpoint your brand’s unique selling point“If you can’t explain it simply, you don’t understand it well enough” - Albert Einstein Any advertising executive worth their weight in...