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Building a Thriving Brand in Health and Wellness: Insights for Women Founders
In the dynamic world of health and wellness, founders are uniquely positioned to craft brands that resonate deeply with their audiences....
Jana Wilkes
Jul 15, 20243 min read
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Unlocking the Secrets of Meta Ad Campaigns: A Video Walkthrough
Demystifying Meta Ads: Part One Hello, wonderful marketers and business visionaries! Today, we're peeling back the curtain on something...
Jana Wilkes
Jul 8, 20242 min read
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Embracing Sustainability: The New Frontier in Brand Strategy
In the realm of brand strategy, sustainability is no longer a niche approach but a fundamental aspect of business innovation. A powerful exa
Jana Wilkes
Feb 7, 20242 min read
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The Unseen Maestros of Branding:
"Wait, so what exactly do you do?" It's a question I get asked a lot, often followed by a slightly confused nod when I say, "I'm a brand...
Jana Wilkes
Jan 31, 20242 min read
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The content conundrum
Once upon a time, Australian media personality and all-round nice gal, Deborah Hutton had me over to her house for a yarn. As lovely as...
Jana Wilkes
Nov 30, 20232 min read
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That one thing - how to pinpoint your brand’s unique selling point
“If you can’t explain it simply, you don’t understand it well enough” - Albert Einstein Any advertising executive worth their weight in...
Jana Wilkes
Nov 30, 20232 min read
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What a career in acting taught me about nailing brand strategy
Want to know a secret? A quick squiz of my About page will reveal my extensive experience in brand and advertising (no secret there). But wh
Jana Wilkes
Nov 30, 20233 min read
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What's in a name?
The conventional wisdom behind an unconventional name If this is your first time on our blog, you might not know that our branding agency...
Jana Wilkes
Nov 30, 20233 min read
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