Building a Thriving Brand in Health and Wellness: Insights for Women Founders
In the dynamic world of health and wellness, founders are uniquely positioned to craft brands that resonate deeply with their audiences....
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Jana Wilkes
Jul 82 min read
Unlocking the Secrets of Meta Ad Campaigns: A Video Walkthrough
Demystifying Meta Ads: Part One Hello, wonderful marketers and business visionaries! Today, we're peeling back the curtain on something...
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Jana Wilkes
Feb 62 min read
Embracing Sustainability: The New Frontier in Brand Strategy
In the realm of brand strategy, sustainability is no longer a niche approach but a fundamental aspect of business innovation. A powerful exa
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Jana Wilkes
Jan 312 min read
The Unseen Maestros of Branding:
"Wait, so what exactly do you do?" It's a question I get asked a lot, often followed by a slightly confused nod when I say, "I'm a brand...
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Jana Wilkes
Nov 30, 20232 min read
The content conundrum
Once upon a time, Australian media personality and all-round nice gal, Deborah Hutton had me over to her house for a yarn. As lovely as...
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Jana Wilkes
Nov 30, 20232 min read
That one thing - how to pinpoint your brand’s unique selling point
“If you can’t explain it simply, you don’t understand it well enough” - Albert Einstein Any advertising executive worth their weight in...
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Jana Wilkes
Nov 30, 20233 min read
What a career in acting taught me about nailing brand strategy
Want to know a secret? A quick squiz of my About page will reveal my extensive experience in brand and advertising (no secret there). But wh
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Jana Wilkes
Nov 30, 20233 min read
What's in a name?
The conventional wisdom behind an unconventional name If this is your first time on our blog, you might not know that our branding agency...
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