The conventional wisdom behind an unconventional name
If this is your first time on our blog, you might not know that our branding agency used to go by another name: Get Shit Done.
This name came about because, quite simply, colleagues and co-workers used to introduce me to clients as: ‘Jana…she gets shit done’. While this name certainly served its purpose, my business and client base grew over time and so did the need to evolve my agency’s brand and values. And so began a quest to rebrand my branding agency.
More than a vocal coach
It all began when I was being taught by leading voice coach David Coury. I was enrolled at Howard Fine Acting Studio when I stumbled across Mr Coury’s class. In this class, Mr Coury taught actors how to be empowered by and fully live within their voice.
One of the greatest lessons Mr Coury taught us was about the phrase ‘I am’, which, he insisted, is the most powerful in the English language. Here, we learnt that the words uttered alongside ‘I am’ can set you on a path. For instance, ‘I am abundant’, could lead you to a life of prosperity, while ‘I am poor’, implies a poverty mindset. I've since learned from many other teachers, books and artists the power of 'I am' and have mindfully incorporated and adjusted it into my inner and outer dialogue, thousands of times over.
Fast forward 10 years and I’m rebranding my own business. No change to the work, mind you - I still wanted to help clients and their brands achieve great things. Whether that be through refining brand strategy, a successful brand launch or attracting a brand’s ideal audience - it all brought me joy.
But the world had changed since I launched my business almost four years’ prior. Thanks to COVID, my clients had to pivot their operations, rethink their strategies and in some cases, transform their organisations. And, like many others, COVID had replaced my extracurricular activities (like enjoying the arts and auditioning for film, TV and theatre) with more time to think about what was important to me. I realised what I wanted more than anything else from my career as a brand strategist was to help brands and people prosper.
My first thought was the Emporium of Prosperity, but that sounded a bit wanky.
What’s Prosperiam all about?
Enter Prosperiam (pronounced pro-speer-ee-am) - a name that marries two phrases: ‘Prosper’ (to be successful or fortunate) and ‘I am’.
To me, prosperity is not solely about financial success (although that certainly is part of it) - it’s about the positive evolution and growth of everything around us. This can include - but isn’t limited to - relationships, family, career, health, mental state, spirituality and the impact we make on our customers and communities.
For my clients, the work we do together can help them prosper in their relationships with customers, their culture, product sales, and profit. Whether it’s comprehensive brand, communication and marketing strategies that boost sales, powerful Meta ad campaigns reviewed and adjusted on the daily, or a website that moves their audience from browsing to button pushing - all of these, taken from a place of thoughtful consideration, will ultimately help your brand grow and prosper.
Curious about how to strategize your own brand? It’s much easier (and fun) than you might think. Get in touch today and I can promise you'll walk away with more than you could imagine.
Comments